E-commerce
$64,000 Recovered From Abandoned Carts in 45 Days
How an ecommerce brand reduced cart abandonment and recovered lost revenue with a focused automation strategy.
Industry
E-commerce
Service areas
Abandoned Cart Flows, Email & SMS Automation
Timeframe
45 Days
The Challenge
This brand was driving strong traffic, but checkout abandonment remained high. Their existing cart flow was short, generic, and lacked urgency.
Key issues included:
One-step abandoned cart flow
No SMS support
No objection handling
Poor timing between messages
Goals We Set Together
Recover more abandoned checkout sessions
Improve cart completion rate
Reduce reliance on discounts
Add urgency without hurting brand perception
Our Approach
We rebuilt the abandoned cart system with a multi-step, intent-based strategy.
Cart Flow Audit
Identified drop-off points and missed conversion opportunities.
5-Step Cart Sequence
Introduced education, reassurance, urgency, and social proof.
SMS Integration
Used SMS for time-sensitive reminders where intent was highest.
Timing Optimization
Adjusted delays based on checkout behavior.
The Results
Cart recovery improved significantly within weeks.
$64,000 recovered from abandoned carts
+22% increase in cart completion rate
+19% increase in abandoned cart revenue
Improved engagement across email and SMS
What We Built
Each flow was optimized for timing, segmentation, value delivery, and conversion — turning email into a long-term asset rather than a one-off channel.
Abandoned Cart Flow (Email + SMS)
Checkout Objection Handling
Cart Timing Logic
SMS Urgency Triggers
“The biggest win wasn’t just revenue—it was clarity. We finally understand what’s working, what’s not, and where to focus next.”
Elena Markova
Ecommerce Manager
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