$147,000 Added in 90 Days From Lifecycle Flows

The Challenge

This ecommerce brand relied heavily on promotional campaigns to drive revenue. While traffic was strong, email performance was inconsistent, retention was declining, and automated flows contributed very little to total revenue.

Key issues included:

• Over-reliance on discounts

• Minimal segmentation

• Underperforming post-purchase experience

• No structured win-back or retention strategy

They needed a scalable lifecycle system that could generate revenue without constant campaign pressure.

Goals We Set Together

• Increase revenue contribution from automated flows

• Improve repeat purchase rate and customer lifetime value

• Reduce dependency on discount-heavy campaigns

• Build a long-term retention engine

Our Approach

We rebuilt the brand’s lifecycle system with a flow-first strategy designed around customer intent and behavior.

Lifecycle Flow Architecture

Mapped the full customer journey from first touch to long-term retention.

Flow Rebuild (11 High-Impact Flows)

Designed and implemented revenue-focused flows with optimized timing and messaging.

3. Segmentation Overhaul

Introduced behavior-based segments to improve relevance and engagement.

4. Offer & Content Strategy

Aligned messaging with customer awareness stages instead of blanket promotions.

The Results

Flows became the primary revenue driver within 90 days.

• 34% of total revenue generated from flows

• +172% increase in flow-driven revenue

• +21% increase in repeat purchase rate

• Improved deliverability and engagement across all segments

What We Built

Each flow was optimized for timing, segmentation, value delivery, and conversion — turning email into a long-term asset rather than a one-off channel.

• Welcome Flow

• Abandoned Cart

• Browse Abandonment

• Post-Purchase Education

• Cross-Sell / Upsell

• Win-Back

• Back-in-Stock

• Review Request

• VIP / High-Value Customer

• SMS Abandonment

• Replenishment Flow