Direct-to-Consumer
28% Revenue Lift in 60 Days From Flow Optimization
How a DTC brand unlocked growth by optimizing existing flows instead of sending more campaigns.
Industry
Direct-to-Consumer
Service areas
Flow Optimization, Copywriting, Testing
Timeframe
60 Days
The Challenge
The brand already had core flows in place—but performance had plateaued.
Problems included:
Generic copy
Poor send timing
No testing framework
Overlapping messages causing fatigue
Despite healthy traffic, flow revenue had stagnated.
Goals We Set Together
Increase flow conversion rates
Improve click-through and engagement
Reduce email fatigue
Extract more revenue from existing traffic
Our Approach
Instead of rebuilding everything, we focused on optimization and testing.
Flow Performance Audit
Identified underperforming steps and drop-off points.
Copy & Messaging Rewrite
Shifted from discount-first messaging to value-driven persuasion.
Timing & Sequence Optimization
Adjusted delays based on real buying behavior.
A/B Testing Framework
Continuously tested subject lines, CTAs, and layouts.
The Results
Small changes produced outsized gains.
+28% increase in total email revenue
+41% increase in flow conversion rate
+18% increase in click-through rate
Reduced unsubscribe rate across all flows
What We Built
Each flow was optimized for timing, segmentation, value delivery, and conversion — turning email into a long-term asset rather than a one-off channel.
Optimized Welcome Flow
Improved Abandoned Cart Sequence
Refined Post-Purchase Flow
Win-Back Flow
VIP Messaging Logic
Testing Framework
“We didn’t need more emails—we needed better ones. The difference was immediate.”
Jack Lindsay
Founder, DTC Brand
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