E-commerce
From Inconsistent to Predictable: 31% Revenue From Flows
How an ecommerce brand turned email into a reliable revenue channel with a lifecycle-first strategy.
Industry
E-commerce
Service areas
Lifecycle Strategy, Email & SMS Automation
Timeframe
75 Days
The Challenge
Email revenue was unpredictable. Some weeks performed well, others fell flat. Campaigns were doing the heavy lifting, while flows were outdated and poorly segmented.
Challenges included:
Low flow coverage
No SMS integration
Minimal personalization
Weak post-purchase retention
Goals We Set Together
Create a dependable revenue baseline through automated flows
Increase automated revenue contribution
Build a scalable retention system
Improve customer experience post-purchase
Reduce campaign dependency
Our Approach
We rebuilt the lifecycle system from the ground up.
1. Full Lifecycle Mapping
Defined key touchpoints across the customer journey.
Flow Implementation (10 Core Flows)
Built flows optimized for intent, timing, and conversion.
SMS Integration
Added SMS where urgency and immediacy mattered most.
Continuous Optimization
Monitored performance and refined flows weekly.
The Results
Email became a stable, predictable revenue engine.
31% of total revenue generated from flows
+158% increase in automated revenue
+24% improvement in repeat purchase rate
Stronger engagement and deliverability
What We Built
Each flow was optimized for timing, segmentation, value delivery, and conversion — turning email into a long-term asset rather than a one-off channel.
Welcome Flow
Abandoned Cart (Email + SMS)
Browse Abandonment
Post-Purchase Education
Cross-Sell / Upsell
Win-Back
Back-in-Stock
Review Request
VIP Flow
SMS Campaign Logic
“We finally stopped guessing. Email now works in the background, every day.”
Richard Adams
Growth Manager, Ecommerce Brand
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